Google: Apple rejected Microsoft Bing deal over quality and advertising worries

The sale changed into unsuccessful because Apple had issues approximately Bing’s search quality, advertising unit and monetization competencies, consistent with a report in Google’s antitrust case towards the U.S. Justice Department at

Google argues that the failed sale highlights that Bing misplaced out due to the fact it’s miles an inferior seek engine, not because Google has made the search marketplace unfair for its competitors, consistent with CNN at

Apple turns down Microsoft. Microsoft allegedly proposed either selling Bing to Apple or creating a Bing-joint undertaking together. Eddy Cue, Apple’s senior vice president of services, explained why Apple stated no to Microsoft inside the submitting:

“Microsoft search exceptional, their funding in search, the whole thing became no longer giant at all. And so everything changed into decrease. So the hunt pleasant itself wasn’t as right.”
“They weren’t making an investment at any stage corresponding to Google or to what Microsoft should invest in. And their advertising organisation and the way they monetize was not excellent both.”
What Google is pronouncing. Google claims that Microsoft’s failed attempt to promote Bing to Apple demonstrates that Bing is an inferior search engine. Google wrote inside the filing:

“In each instance, Apple took a difficult observe the relative quality of Bing as opposed to Google and concluded that Google become the superior default desire for its Safari users. That is competition.”

Google additionally argues that Microsoft approached Apple multiple instances – in 2009, 2013, 2015, 2016, 2018, and 2020 – presenting to make Bing the default search engine in Apple’s Safari net browser. However, Apple constantly rejected the concept, mentioning issues about the great of Bing’s overall performance

What Microsoft is saying. Microsoft denies its attempts to promote Bing to Apple had been because of first-class troubles – at the contrary, the tech large claims the sale changed into blocked by Google. Microsoft’s CEO of Advertising and Web Services, Mikhail Parakhin, said he presented Apple more than one hundred% of the revenue or gross profit to make Bing its default search engine – however the idea turned into rejected due to the Apple’s deal with Google.

Speaking at the federal antitrust trial, Parakhin alleged this turned into notwithstanding Microsoft imparting to pay Apple greater than Google – which he claims become imparting within the region of 60%. He stated:

“We were simply large sufficient to play however probable no longer massive enough to win, if that makes sense.”
What the DOJ is announcing. Google has a financial settlement in area with Apple to be the default search engine on its products at a value of round $10 billion a 12 months. In addition, Google pays Apple marketing sales – that’s one of the search engine’s biggest prices. The Justice Department asserted in its filing that Apple boss Cue testified:

“If Apple did not obtain the big bills it sought from Google, Apple might have advanced its personal search engine,” the Justice Department asserted in its submitting.”
Google ought to pay Apple as tons as $19 billion this fiscal yr, according to an estimate from Bernstein analyst Toni Sacconaghi. The DOJ claims these big sums of money are why Apple became down a ability joint assignment with Microsoft – now not because Bing is not as good as Google at

Why we care. The U.S. Justice Department is suing Google, claiming it uses unfair processes to hold its role as the pinnacle seek engine globally. If Google can show its seek engine’s superiority, it would be triumphant within the case. However, if it loses, Google should lose its automatic default search engine status on commonplace Apple products, posing a capacity danger to its dominance inside the seek market at

Market proportion records. The U.S. Justice Department claims Google owns a ninety% market percentage in seek. On the opposite hand, Bing has 3% of the global marketplace percentage, consistent with StatCounter at